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  • Get behind the scenes of our summer 2024 collection
    Get behind the scenes of our summer 2024 collection

    At the heart of every season lies a story waiting to be told, and as we usher in the warmth of summer, we invite you to dive on a hot summer journey with us. With each collection, we blend the essence of current trends with timeless classics, finding colors to fit and even complete any mood or situation. 


    But it's not just about the colors; it's about the narrative we weave, resonating through photo series, videos, and even nail art. For us, it's about creating and sharing our story to inspire you to enjoy every single moment.

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  • Embracing safety: HEMA-Free products
    hema, safety, nail industry, manufacturing gel polish, shield, strong, natural nails, overlay, protect, innovative, easy application, long-lasting, brittle nails, minimalist manicure, nail techs, formulation, quality control,

    In the world of gel polish formulations, one particular ingredient has sparked significant concern among users and manufacturers alike: HEMA. Short for 2-Hydroxyethyl Methacrylate, HEMA is a monomer renowned for its ability to create durable, plastic-like films under UV or LED light, forming the foundation of many gel polish formulas.


    HEMA, despite its beneficial properties in enhancing the strength and structure of gel polishes, poses risks to users, leading to skin irritation and allergic reactions.


    Upon recognizing these risks, we at Kinetics started to search for new ways to replace this ingredient without compromising the quality of the formula.

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  • Why Sunscreen is a must have for Your Hands?
    white sunscreen suncare packaging from kinetics displayed along with other handcare products
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  • 8 Nail Colors Everyone's Asking for This Summer
    summer 2024 trend moodboard

    Now it’s time to enjoy life to the fullest! Summer is the promise of joy, of leisure, and of seizing the day without hesitation. Introducing you to 8 rejoicing colors that will define the Summer of 2024 with a palette of clean, warm, and bright tones alongside serene, cool, and soothing pastels.

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