PROFESSIONAL

From day one we have been creating nail products for professionals. Our pride is our lab. Our chemists create hundreds of formulas monthly to be tested with nail professionals. Only when approved by both teams – chemists and educators – is a product launched to the market. This is our professional way. Our unique educational program keeps the professionalism level to its highest.

PASSIONATE FOR DESIGN

We believe design matters. Beautiful product packaging is our passion. We love elegant, clean simplicity. It is our style of living and the same we express in our products. Coming from Northern Europe, we get our inspiration from the Nordic aesthetic and its pristine nature. We simply can’t think of compromising design.

FRIENDLY

We are all human. We believe in healthy relationships. We grow together with our partners by listening to their ideas, creating solutions and new products to fit their needs. We keep things simple as are our products – simple to use, with a clear function. All our products are of professional quality yet they are user friendly.

EXPLORING

We are a small, passionate team, and we believe the best way to live life is by exploring it. We tackle rope courses, welcome nature’s challenges and run marathons – we love to experience and explore. We bring this spirit to our work by creating catchy polish names, crazy collection stories, and fun useful products. It gives color to our lives.