Be passionately curious: The story of our fall 2025 campaign
Be passionately curious: The story of our fall 2025 campaign
Curiosity is the spark that deepens everything—how we see, feel, create, and grow. It drives us to explore new perspectives, ask better questions, and uncover unexpected beauty in the everyday.
This season, CURIOUS invites you to follow that spark. To lean into the unknown.
Bold, curious, and unapologetically expressive—the CURIOUS campaign captures a playful curiosity through the lens of modern minimalism. Set against a backdrop of buttercream whites, cherry reds, and soft pinks, the visuals mix emotion with control, echoing the duality at the heart of the collection. Read more about the color trends this season here!
With visual cues inspired by Jacquemus’ spontaneity and Acne Studios’ sculptural elegance, the campaign balances eccentric detail with quiet sophistication. Burgundy tights, statement objects, and a staged still-life dinner table speak to the ritual of self-expression—messy, thoughtful, and beautiful in its process.
Our muse is curious and confident, styled in monochrome softness with flashes of intensity. Whether surrounded by polish bottles or cherries, she explores her world with bold presence and playful depth—just like the shades she wears.
The nails in the CURIOUS campaign became a bold expression of mood and story. The spotlight shade, #657 Curious, is a dark burgundy tone that sets the season’s emotional pace. View other colors that will define this season's nail trends here!
Makeup stayed soft and natural, with gentle blush tones on the cheeks and eyes to keep the look fresh and effortless. Hair added contrast—styled in a short, ultra-blonde cut that brought edge and balance to the overall mood. Together, the look felt clean, modern, and unmistakably curious.
A huge thank-you to the incredible team who turned the vision into reality—beautifully, thoughtfully, and exactly as imagined.
Let us know how you are enjoying our capture of the season's boldest energy that is inspired by sculptural fashion and moody minimalism from the latest trends seen on runways. Our new collection of nail colors is a bold invitation to explore color, emotion, and identity.
Join us! Be passionately curious. And let your color speak.