summer 2018



summer 2018

8 shades inspired by life and desire


Cheers to all those who are free – in both their actions and their minds. For all restless sleepers and for those who are just approaching their inner freedom.

Summer is the right moment to wake up your spirit and leave all doubts and limitations behind with no regrets! Be fierce, be you – add more lipstick and design your life! 



Color Blocking

Color blocking is a persistent trend, but this season designers broke the rules and started to color block with unexpected tones next to each other, like red and pink at Isabel Marant. The shades are dense and pure, as seen at the Roksanda and Jasper Conran catwalks. Color blocking this season is a power move. 


Rainbow Art

This season, designers are bringing a fun and care-free attitude to fashion, mixing different prints and patterns in the same outfit. From rainbow stripes at Dolce & Gabbana and patterns at Marni to Gucci’s party wear, there are no real rules for multi-color next season, apart from wearing a lot of it. We love this trend because it shows that anything can be fashionable when worn with confidence and creativity!  


Behind the Scenes

Behind the scenes definition, happening or conducted out of view of the general public:
The behind-the-scenes preparations made the convention a huge success.