BRAND STORY
INNOVATION. MODERN NAILS.
MINIMALISTIC DESIGN.
Our mission is simple: To bring modern nail products to every nail lover in the world. We innovate. We create. We simplify.
Hard as gel, simple as gel polish. Gel in Bottle creates hard overlay that protects natural nails from breaking. Application is as simple as using gel polish and takes only 20 minutes. The special wide-neck bottle makes it easy to use.
MINIMALIST LOOK
INNOVATION
Our lab is our key. We have our own R&D team with 17 chemists, and we create over 500 formulas each year. A large part of our innovation is dedicated to developing safer products. We use the cleanest, safest raw materials available. We were the first to remove TMPTA and TPO from our formulas and the first to introduce HEMA-free gel polish.
MINIMALIST LOOK
MODERN NAILS
We believe in a clean, minimalistic nail aesthetic, created with modern products and modern techniques. We are passionate about modern colors. For the past eight years, we have brought fashion trends to the nails by launching four collections per year.
MINIMALIST LOOK
MINIMALISTIC DESIGN
Our design is clean, minimalistic, and simple. We believe that good design is timeless.We invest time in creating designs that last 5, 10, and 20 years. Our SolarGel bottle and Perfumed Lotion packaging were created 15 years ago and remain as modern today as they were back then.
TESTIMONIALS
HIGHLIGHTS
FOUNDED
2003
HEADQUARTERS
Europe, Latvia
IN-HOUSE R&D LAB
17 chemists
PRODUCT LINES
5 core categories
SOLD IN
40+ countries
WHERE TRENDS BEGIN
Clean, minimalist, fashion-forward nails. These are Kinetics nails. We partner with the world’s most talented nail artists to bring you the latest in trend-driven aesthetics, innovative techniques, and must-have colors.
THIS PRODUCT IS FOR PROFESSIONALS ONLY
What is Pro product?
The Pro product is intended for use in salons or trained personnel.
Who can buy Pro product?
The Pro product can be purchased by any industry professional who has an appropriate education document or certificate.
How to became a Pro?
To register as a Pro user, all you have to do is upload your certificate or diploma as proof.