2024 is a year of optimism and positivity. Apricot Crush takes the lead, influencing fashion, interior design, and even nail art. With Kinetics' Spring Collection - Origin we are celebrating the powerful essence of women, reminding us to embrace our uniqueness and journey. 


With every seasonal collection, we weave a compelling narrative. It's not just about creating a collection of colors; it's about sharing a story. Drawing inspiration from the conceptual story, we craft a series of photos, videos, and nail arts, where each color has its own unique tale to tell.

Origin story

“At the origin of my being, I am the woman and I am the creator. This is an undeniable force that shapes not just my own path but also the paths of those I touch. Like the sun that bathes everything, it touches in a golden glow of tenderness and care.”  


Origin revolves around the idea of showcasing women as powerful creators, much like the sun that brings life and warmth to everything. 


The concept visually explores the use of the circle, which is the symbol of infinity—without beginning or end, perfect, and the ultimate geometric symbol representing life. The visuals emphasize the woman as the origin, requiring minimal props to make it clear that she is the main character.

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The team

Our entire production team was women, which brought a deep emotional investment to this concept. Each one of us was dedicated to creating the perfect representation of the women we wanted to celebrate.

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Origin / Apricot Crush: main color of spring collection 2024

Origin embodies the gentle yet powerful nature of women. Like the first light of day in its soft apricot hue, it reminds you of the beauty in new beginnings and the endless possibilities each day offers. Let this color be a daily reminder to embrace your uniqueness, follow your path, and celebrate the incredible journey of being a woman.

View all the color and nail art trends here and get ready for the upcoming season now!