93 Million Miles of Summer! The Story Behind our Summer Collection
93 Million Miles of Summer: The Story Behind our Summer Collection
Summer isn’t just a season—it’s a feeling. For our Summer 2025 Collection, we chased the sun at its brightest, drawing inspiration from its raw power and golden simplicity. Think: 93 million miles away, yet still strong enough to light up everything around us.
ILLUMINATED BY THE STRONG SUN, EVERY COLOR, EVERY THING AROUND US LOOKS POWERFUL, EXPRESSIVE. FEEL, ENJOY, STAY GOLDEN!
This collection channels that brilliance through expressive colors, minimalist visuals, and contrasts that reflect both strength and softness. Here’s how it all came to life. Feel the power, feel the energy boost of summer sun!
Its golden rays reflect on sand, creating a canvas of warmth and simplicity. Under this intense light, every color, every moment becomes bold and expressive, radiating strength and joy. To zoom in on colors featured in this collection, click here!
This summer campaign was created during the darkest month of the year, where the creative team staged the atmosphere of a burning sun and sandy beach. Strong, minimalist visuals were crafted in an ascetic style, capturing the essence of the concept.
The model’s outfit, designed by the local fashion brand SOIL, perfectly embodies the spirit of our collection. We envisioned a look with a dress and a headpiece, and silk was the natural choice—its summery lightness paired with a bold, vibrant red that radiates character and passion.
We embraced contrasts on the nails, pairing soft nude with bold shades like the futuristic purple #649 93 Million and the vibrant chilli red #650 Energy Boost, reflecting the essence of the collection.
The makeup followed the same philosophy: nude, glowing skin complemented by bold lips with softly blended contours. Hair was styled in effortless beach waves, striking the perfect balance between natural and refined. Click here to see the hottest catwalk trends for this season!
Thanks to the amazing team who brought everything to life beautifully, just as envisioned.
From a winter studio transformed into a sun-drenched dream, to bold nail shades that speak in color and contrast—this campaign was a tribute to the vitality of summer. Every detail, from the silk headpiece to the glowing skin and beach waves, echoed the energy we wanted you to feel. So go ahead—embrace the glow, stay golden, and carry the sun with you wherever this season takes you!
