ORIGIN At the origin of my being, I am the woman and I am the creator. This is an undeniable force that shapes not just my own path but also the paths of those I touch. Like the sun that bathes everything, it touches in a golden glow of tenderness and care. 8 SHADES INSPIRED BY LIFE AND DESIRE ...

ELEVATE This is an invitation to step into the spotlight, allowing your true colors to shine. Reach new heights, embracing the extraordinary within. The Elevate collection is where self-discovery meets self-expression—dare to explore, empower your soul, and elevate your unique personality! ...

METAPHOR This is your way of dealing with strange futuristic concepts. By thinking in metaphors, you easily transform all the unknown into familiar. The new meanings now remind you of things you have already experienced, things close to your spirit. You have found your way to a new life, balanced between your human nature and the perks of the metaverse. ...

ASCENDANCE The rise of a decadent lifestyle leads us to complete pleasure and peace of mind in an extravagant manner. This is a story about ascetic luxury, leisure to the point of trance, and the mellowness of maturity at its highest point. Enjoy the moment before it becomes lifeless and insignificant. Soft touches, deep melodies, and bold moves are all about this fall’s ...

TRIBE It’s about self-development at your own pace,in accordance with nature, without external influence. About the differently accepted norms you set. About the diverse and slightly misunderstood, but always authentic. To grow in your tribe, discover the wonderful in simple things and experience it all over again. This is your tribal loop. ...

REVERIE Balancing between reality and your dream story, create a wonderland to express your playful character. Standing on a naked dune, blowing and releasing huge soap bubbles, living in the moment, catching that noble feel. One blink of an eye, and there is your reverie: a verdant spring came with a dreamy swirl of rosé and a fresh zest goodie. ...

SPY ME Fierce femmes are like modern superheroes. Step aside, James – here comes a real power that sets dark boundaries. Behind every shield is a hidden energy bomb, and it’s time to bond and play some spy games. Dare to challenge me, dare to say something.. 8 SHADES INSPIRED BY LIFE AND...

SOUL TREAT Although your environment affects your well-being and is not always its brightest, you can indulge in even the slightest hint, the rays of light that take you to a place where you feel free, in harmony with yourself and ready for a new breath. 8 SHADES INSPIRED BY LIFE AND DESIRE ...

GOODBYE, DISCOMFORT! HELLO, HEMA FREE! Discover Kinetics new Gel polish formula with reduced risk of unwanted skin reactions - itching, peeling, redness SHOP SHIELD HEMA FREE GOODBYE, DISCOMFORT! HELLO, HEMA FREE! Discover Kinetics new Gel polish formula with reduced risk of unwanted skin reactions - itching, peeling, redness SHOP SHIELD HEMA FREE GOODBYE, DISCOMFORT! HELLO, HEMA FREE! Discover Ki...

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PROFESSIONAL From day one we have been creating nail products for professionals. Our pride is our lab. Our chemists create hundreds of formulas monthly to be tested with nail professionals. Only when approved by both teams – chemists and educators – is a product launched to the market. This is our professional way. Our unique educational program keeps the professionalism level to its highest.   PASSIONATE FOR DESIGN We believe design matters. Beautiful product packaging is our passion....