GUILTLESS

SUMMER 2020

“8 SHADES INSPIRED BY LIFE AND DESIRE 

Summer 2020 8 shades

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GUILTLESS collection

COLLECTION

Relieve your guilty pleasure out loud. Forget about hidden desires and glowing whims, only expressed when no one is around. You are Guiltless to be happy.
We know you sing cheesy pop songs while driving alone, sometimes eat without the cutlery and you leave global chaos in your dressing room after “fashion show” you have created – trying on everything you own – just to get ready for a 15 minutes long meeting. We know, cause we’re the same. Eat without counting, scream for no reason, dance like no one is watching and poppin’ bubbly in the middle of the day, because... who cares! If that is what makes you really blissed, girl’ go for it! Be a joy dealer, and inspire others with an electric confidence.

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GUILTLESS lookbook for inspiration

LOOKBOOK

NEON SIGNS

Neon shades have been prominent on the runway for several seasons now, but for summer, we saw a more refined spin on neon, with highlighter gowns and dresses. Go glow.

Spotted at: Jarel Zhang, Richard Malone, and Faith Connection.

MAXIMALIST ENERGY

Power prints are back in a huge way this summer, with giant florals, clashing hues, and oversized camouflage taking over this season’s runways. There’s no such thing as too much, so go forth, be brave, and feel guiltless. Power prints immediately make any piece look high-end.

Spotted at: Moschino, Marques Almeida, and Junko Shimada

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GUILTLESS collection video