Embrace the beauty of change and the limitless possibilities within – the most powerful time for growth is now. Let your inner strength break through, reaching beyond the built-up layers.
DIVE INTO THE STORY OF OUR SPRING COLLECTION AND THE CREATIVE JOURNEY BEHIND IT
Spring is a time of awakening as nature comes alive, breaking powerfully free from winter’s stillness. We see an analogy in inner transformation—an awakening where strength builds within, allowing us to grow. This force pushes through all accumulated layers.
In the campaign, we created a plant environment contrasted against pure white—a minimalist, stark space where vibrant green plants break through. We crafted scenes where our muse engages in a dynamic interplay, creating moments of emotional breakthrough.
Another playful moment of interplay features light, whimsical drops of nail polish on the plants or fingertips…
The model’s outfit, created by local designer Simona Veilande, features a bodysuit that merges two contrasts—a nude tone with “Accelerate Red,” highlighting character and inner strength needed to break through.
The makeup and hair are styled in a futuristic aesthetic, blending sleek lines and bold accents to enhance the avant- garde vibe.
The manicure features a gentle gradient, blending from the calming shades of #644 Resilience and #647 Now into the more intense hues of #642 Bloom and #643 Daybreak.
Thanks to the amazing team who brought everything to life beautifully, just as envisioned. Click here to see what's trending this spring and which colors you should definitely try!
