BRAND STORY
MODERN NAIL BRAND
We bring modern nail products to every nail lover in the world.
We innovate. We create. We simplify.
Simplicity and honesty define us. Challenges drive us forward.
We bring modern nail products to every
nail lover in the world.
We innovate. We create. We simplify.
Simplicity and honesty define us.
Challenges drive us forward.
MINIMALIST LOOK
INNOVATION
We love to innovate. We use only the cleanest, safest raw materials available. We were the first to introduce HEMA-free gel polish—and the first to remove TMPTA and TPO from our formulas.
SHIELD BioBased is our next big move: the first-ever biobased gel polish.
We’re proud to lead this change—because we believe the future of beauty is cleaner, smarter, and more sustainable.
MINIMALIST LOOK
MODERN NAILS
We create modern nails. We believe in a clean, minimalistic nail aesthetic—created with modern products and smart techniques.
We’re passionate about color, and our seasonal collections bring fashion trends to the world of nails.
Our work is trusted by leading nail professionals—and loved by celebrities like Naomi Campbell, Dua Lipa, and many more.
MINIMALIST LOOK
MINIMALISTIC DESIGN
We believe in minimalistic design. Our design is clean, simple, and built to last.
We believe that good design is timeless—that’s why we invest in packaging that endures for decades.
Our SolarGel bottle and Perfumed Lotion packaging were created 15 years ago and still feel just as modern today.
INNOVATION
INNOVATION
We love to innovate. We use only the cleanest, safest raw materials available. We were the first to introduce HEMA-free gel polish—and the first to remove TMPTA and TPO from our formulas.
SHIELD BioBased is our next big move: the first-ever biobased gel polish.
We’re proud to lead this change—because we believe the future of beauty is cleaner, smarter, and more sustainable.
MODERN NAILS
MODERN NAILS
We create modern nails. We believe in a clean, minimalistic nail aesthetic—created with modern products and smart techniques. We’re passionate about color, and our seasonal collections bring fashion trends to the world of nails.
Our work is trusted by leading nail professionals—and loved by celebrities like Naomi Campbell, Dua Lipa, and many more.
MINIMALIST LOOK
MINIMALISTIC DESIGN
We believe in minimalistic design. Our design is clean, simple, and built to last. We believe that good design is timeless— that’s why we invest in packaging that endures for decades.
Our SolarGel bottle and Perfumed Lotion packaging were created 15 years ago and still feel just as modern today.
TESTIMONIALS
PRODUCTS
SOLARGEL NAIL POLISH
Modern nail polish. 250+ modern colors. Gel-like gloss. Up to 10 days wear.
SHIELD GEL POLISH
Modern gel polish. 250+ modern colors. 100% coverage. HEMA Free.
GEL IN A BOTTLE
Real gel in a bottle — for stronger natural nails in 20 minutes, no filing needed.
GELS
4 modern gels from self-leveling to tixotropic. Made for today's advanced techniques
NAIL CARE
12 functional products — each with a clear purpose, from nail strengtheners to cuticle oils.
SKIN CARE
Light, fast-absorbing textures, French perfumes & active ingredients — made for your skin’s needs.
SOLARGEL NAIL POLISH
Modern nail polish. 250+ modern colors. Gel-like gloss. Up to 10 days wear.
SHIELD GEL POLISH
Modern gel polish. 250+ modern colors. 100% coverage. HEMA Free.
GEL IN A BOTTLE
Real gel in a bottle — for stronger natural nails in 20 minutes, no filing needed.
GELS
4 modern gels from self-leveling to tixotropic.
Made for today's advanced techniques
NAIL CARE
12 functional products — each with a clear purpose, from nail strengtheners to cuticle oils.
SKIN CARE
Light, fast-absorbing textures, French perfumes & active ingredients — made for your skin’s needs.
WHERE TRENDS BEGIN
Clean, minimalist, fashion-forward — this is the Kinetics aesthetic. We collaborate with the world’s top nail artists to bring you trend-driven looks, innovative techniques, and must-have products.
Clean, minimalist, fashion-forward — this is the Kinetics aesthetic.
We collaborate with the world’s top nail artists to bring you trend-driven looks, innovative techniques, and must-have products.
CHRISTINA PROFIR
CHRISTINA PROFIR
KAROLINA ZUK
MATEJA NOVAKOVIC
THIS PRODUCT IS FOR PROFESSIONALS ONLY
What is Pro product?
The Pro product is intended for use in salons or trained personnel.
Who can buy Pro product?
The Pro product can be purchased by any industry professional who has an appropriate education document or certificate.
How to became a Pro?
To register as a Pro user, all you have to do is upload your certificate or diploma as proof.